Free Salsa Dancing is a Blessing or a Curse?

22 October 2010 19:08, S.Short, 1541 views
Free Salsa Dancing is a Blessing or a Curse?

It is weekend and you want to go out Salsa Dancing. You check out the Salsa agenda's, go through your mail and your social network pages. To your own delight, you see lots of Salsa parties free of charge. Chances are that you will choose one of these free Salsa dance venues instead of the ones where you have to pay a a cover charge.

This article explores the positive and the negative sides of free Salsa clubbing.

Owners of 'regular' parties such as House and R&B parties are complaining about the decline in revenues forcing many to shut down their businesses. They give the economic crisis and the reluctance of people to go out clubbing as they used to do before 2008. Fact is that their clientele now have a larger pallet of choices ranging from free dance 'raves' to small & cozy Salsa parties organized at one of the local bars. The growing amount of newcomers and the importance of social media in advertising these free parties to a large public has given the clubbers more freedom to plan their nights out strategically.

The Salsa dance industry has the same problem: there is a growing number of Salsa fanatics who decide to become Salsa entrepreneurs and flood several cities with their own free Salsa dancing. It is a small step for regular club & bar owners hiring Salsa instructors for weekly regular Salsa classes to have one free Salsa party in the weekend. People dancing together on the dance floor attract drinkers who will sit and watch them at these venues. This is enough if the club owner does not have to pay for the Salsa DJ and/or the Salsa dance performer who renders  his or her services for free. The total of Salsa clients is not growing in proportion to the amount of Salsa dance venues, so all these events will experience loss in income in the years ahead.

Free Salsa clubbing is good for me because:
I save money while still getting my regular “Salsa Fix”.
The money I have saved can be used to buy full or partial passes for attending international Salsa congresses and festivals.
My dance level will improve exponentially because I will make more “Salsa Dance Miles”.

Free Salsa clubbing can be bad for me because:

I contribute indirectly to the loss of quality at the high level Salsa parties at congresses and festivals. The organizers of these big Salsa parties depend greatly on the amount of visitors they get to pay for the expenses of good DJ's, live bands and professional world class Salsa performers.

You can write your own benefits and dangers for the Salsa industry in the comment section.In the meantime, enjoy Magna Gopal's social Salsa freestyle dance during the Korea Salsa Congress 2008.

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Mike | Reply
23 Oct 2010 04:38

i think it is a blessing....
as you say there are too many venues for the salseros, so only the cheapest ones should survive!
From my experience the music of free events is most of the times better than in other locations, you meet a lot of people there and can just go there for a while...

If there is a famous DJ or band, ok, you will have to pay, but if a DJ or organizers want to make money and the people say they dont want to support them, they dont go there and rather to a free location.

The question is if we need that many "high-quality" events. Often they are just so-called, but you cannot see a real difference....

Will_SS | Reply
23 Oct 2010 22:50

I'm sorry but I will assume you have never been involved with the organisation side of Salsa. The fact is the 'profit' in smaller scale salsa promotion is very small in comparison with anything generated by other music movements such as hip hop, rnb, pop. Venues make nothing close to the same revenue at the bar, and so organisers and dj's spend half their lives trying to secure venues who will support them.

The fact is that, outside of very very well supported and developed salsa towns, simply to break even a small charge may be required to get a respectable, easily accessed venue.

Trust me, you will see a HUGE difference between events run by music aware, and dancer satisfaction aware, individuals risking financial losses to bring opportunities to dance to people who charge enough to cover costs; and those run by 'amateurs' who just put on a salsa mix cd to bring some extra clients into their restaurant after serving hours.

Frank | Reply
24 Oct 2010 11:22

Will, I disagree with you
I am also organising events and if you organize events in restaurants they make the same or more profits on the day there is a salsa activity. And there is another fact: In most areas are more good salsa DJs than events - through the competition they are willing to do their job for less money - at the same quality. So the quality is the same at free locations as it is in others. The better the music, the more the people consume in drinks. That means that at a free location the DJ has more incentives to be good - this is even more the case when they participate in the profits of the evening.
Salsa events don't have to be at expensive clubs. For dancing it is enough to have it in a bar - the risk is much lower for the organizator and the bar can make the same money as on a normal day.

susannewaldau | Reply
23 Oct 2010 11:29

It greatly depends. Where I lieve there are a few salsa establishments, but as the free one is very small it gets crowded easily. The other one (I beleive 5 euro admission fee) is more spacious, and gives you more of a serious salsateque feeling So I'd rather pay up the money and get some value. But if it's not open, then the free location is always a good alternative.

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